Wirral fashion designer whose dresses sell out in minutes

 Wirral-based designer Karina Molby, 28, of Molby The Label


 Wirral fashion designer loved for her signature colourful and mixed print sees her designs sell out within minutes each week.

Karina Molby, 28, saw demand for her designs rocket in lockdown and now has more than 55K Instagram followers alone, with a number of celebrities and influencers now wearing pieces from her collection.

The Wirral-based business owner previously worked for a number of well-known fashion retailers, but said her brand, Molby the Label, is something she's "always wanted to do" and last year Karina left her job to pursue it full-time.

Karina originally started creating all her designs from her garage at home, but now has her own studio and a strong team of seamstresses behind her making each item by hand.

Karina said online orders can sell out in minutes each week and she now has customers as far as London, Australia and America.

Karina told the ECHO: "I went to Liverpool John Moores University to do fashion design and I did two internships. I did one in London at Jonathan Saunders for three months and then I did another in my third year for three months at Philip Armstrong in Liverpool.

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